I saw this video by Hold Your Horses on Happy Doodle Land and was blown away. I was at school when I saw it first and have inspected it further on the home front. My initial thoughts are correct. It is cool. I am really enjoying throwing corn pops at my dogs cone. His eye-mouth coordination is improving a lot. The cone really gives him a solid chance of getting the corn pop on the rebound. This could be the best thing that ever happened to the pouch!